Privacy Policy

Last updated: 05 MAY 2026

Gertrude Fashions (“we”, “us”, “our”) is committed to protecting your privacy. This policy explains how we collect, use and protect your personal data when you use our website:
https://www.gertrudefashions.com

1. Who we are

Gertrude Fashions
69 Wilton Road, Victoria, London, SWIV 1DE
Phone: 0207 834 6933
Email: Gertrudefashions.info@gmail.com

2. What information we collect

We may collect the following information:

• Name
• Billing and delivery address
• Email address
• Phone number
• Order and purchase history
• Payment details (processed securely via third-party providers)
• IP address and browser information
• Website usage data (via cookies)

3. How we use your information

We use your data to:

• Process and deliver your orders
• Communicate with you regarding your order
• Provide customer support
• Improve our website and services
• Send marketing emails (only if you opt in)
• Prevent fraud and maintain site security

4. Legal basis for processing

We process your data based on:

• Contract (to fulfil your order)
• Legitimate interest (to improve our services)
• Consent (for marketing communications)
• Legal obligations (e.g. accounting requirements)

5. Sharing your data

We only share your data where necessary, including with:

• Payment providers (e.g. card processors, PayPal)
• Delivery couriers (e.g. DPD, Royal Mail)
• Website and IT service providers

Your data is never sold or shared for third-party marketing.

6. Data retention

We keep your data only as long as necessary:

• Order data: up to 6 years (legal requirement)
• Marketing data: until you unsubscribe

7. Cookies

We use cookies to:

• Enable website functionality (e.g. shopping basket)
• Analyse website usage
• Improve performance

You can manage cookies through your browser settings.

8. Your rights

Under UK GDPR, you have the right to:

• Access your data
• Correct inaccurate data
• Request deletion
• Restrict processing
• Object to marketing
• Request data portability

To exercise your rights, contact us at:
Gertrudefashions.info@gmail.com 

9. Data security

We use appropriate technical and organisational measures to protect your data, including secure servers and SSL encryption.

10. Third-party links

Our website may contain links to other websites. We are not responsible for their privacy practices.

11. Contact

If you have any questions about this policy:

Gertrude Fashions
69 Wilton Road, Victoria, London, SWIV 1DE
Phone: 0207 834 6933
Email: Gertrudefashions.info@gmail.com